Alejandra Montufar
Legal Marketing Specialist | SEO, Ads & Automation for Law Firms
I help law firms and legal professionals grow through:
• Compliant, bilingual SEO strategies that increase visibility
• Targeted Ads & content funnels that attract qualified leads
• Automation workflows (CRM + intake) that convert inquiries into signed cases
Why Work with Me
Because I combine marketing performance with legal-industry compliance and automation efficiency
Data-Driven SEO & Content Strategy
I build SEO strategies tailored for law firms — improving visibility, local rankings, and Google Maps calls while maintaining content accuracy and compliance.
(+6% organic growth per quarter).
Intake Automation & CRM Optimization
I streamline client-intake processes through Filevine and LeadDocket workflows, reducing manual follow-ups and saving legal teams up to 3–5 hours weekly.
(Automation = faster case conversions)
Bilingual & Compliance-Focused Communication
I create bilingual (EN/ES) campaigns that connect authentically with diverse audiences — ensuring clarity, accessibility, and adherence to legal-industry guidelines.
(Perfect balance of creativity and responsibility.)
From search visibility to automated intake, each project demonstrates how data-driven, compliant marketing drives growth for law firms and service organizations.
SEO, Google Ads & Local Visibility
2024
Bedsore Law — SEO Fixes + GBP Optimization (+6% organic sessions).
KPI focus: CTR, Sessions, Conversion Rate.
Email Marketing & Social Automation
2025
Bedsore Law — Email Automation & Lead Nurturing (+20% open rate, +50% time saved).
KPI focus: Open rate, CTR, conversion rate, automation time saved.
CRM & Intake Automation
2024
Bedsore Law — Filevine + LeadDocket reminders.
KPI focus: Tasks automated, hours saved, no-show reduction.
WordPress UX & Conversion Strategy
2025
Bedsore Law — WordPress UX & Conversion Strategy
KPI focus: Bounce rate, Conversion %, Load time, Form submissions.
1. Discovery→ SEO & Intake Audit
I begin with a full SEO and intake system audit — reviewing your website, Google Business Profile, and CRM workflows. This step identifies where visibility is lost and where automation can shorten response time.
2. Design → Campaign & Content Strategy
I develop a bilingual content and campaign plan — mapping keywords, landing pages, and automation triggers that align with compliance rules and your practice areas..
3. Development → Automation & Tracking Setup
I implement WordPress + CRM + GA4 tracking, connecting intake forms to automation tools (Mailchimp, HubSpot, or LeadDocket). This ensures every lead source is traceable and response times are measured.
4. Optimization & Reporting
Each campaign is tracked through GA4 and Looker dashboards. I review keyword growth, intake performance, and automation time savings monthly — adjusting to keep ROI measurable and compliant.
Empowering Law Firms Through Data-Driven Marketing
SEO & Local Visibility
Optimizing websites and Google Business Profiles for attorneys seeking qualified local leads and better rankings on “law firm near me.”
Technical + On-Page SEO Fixes
GBP Optimization & Citations
Bilingual Legal Content (EN/ES)
Automation & CRM Workflows
Building smart intake automations that connect WordPress forms to CRMs like Filevine, LeadDocket, or HubSpot — saving intake teams 3–5 hours weekly.
Form → CRM → Email Sequences
Filevine / Mailchimp Integration
GA4 Event & Conversion Tracking
Email & Campaign Strategy
Designing bilingual campaigns that nurture leads, maintain compliance, and deliver 18–25% open rates across legal audiences.
Mailchimp / HubSpot Journeys
EN/ES Copy & A/B Testing
Looker Dashboards for OR/CTR
Meet Alejandra Montúfar
Legal Marketing Specialist | SEO, Automation & Bilingual Strategy
Hello! I’m Alejandra Montúfar, a Legal Marketing Specialist focused on helping law firms and professional service brands grow through SEO, automation, and compliant digital strategies.
Over the past five years, I’ve developed bilingual (EN/ES) campaigns, optimized Google Ads and CRM workflows, and implemented GA4 dashboards that help attorneys see what’s driving ROI — and where to improve.
My goal is to connect data with empathy: crafting marketing systems that not only perform, but respect the compliance and human context of legal services.
05+
Years of Experience
Delivering exceptional projects.
5+ Years in Digital Marketing.
2+ years specializing in Legal SEO & Automation.
15+
Legal & B2B Campaigns Launched
SEO, Ads, and Email workflows across EN/ES audiences.
+15%
Avg. Conversion Lift
From intake automation & Google Ads optimization.
Let’s Turn Your Legal Marketing Into Measurable Growth
From intake automation to bilingual SEO and GA4 tracking — let’s discuss how I can help your firm improve ROI and client engagement.